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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

That leadership will have to strike the right balance between short-term profits and long-term sustainable growth. It is a comprehensive approach aimed at challenging companies to grow in a good way that enhances the planet and delivers broader prosperity, happier employees and more sustainable profits. Developing sustainable SAM.

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How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland

Account Management Skills

Sara 11:31 We have been extremely more profitable, and been able to expand so many more accounts, thanks to our project managers. I think any agency owner listening will think well, yes, more profitable and expanding accounts. The second is typically responsible for developing a lot of the content.