SmartKarrot
MAY 15, 2023
. “Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status” by Peter Cheverton This insightful book provides readers with a range of tools and techniques for attaining profitable and sustainable key account relationships. Amazon Link 5. Amazon Link 6.
Zendesk
MAY 19, 2022
Business-to-business (B2B) refers to sales that happen between one business and another. These transactions can be with partners, distributors, suppliers, or clients. Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process.
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