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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Update the CRM. A study by Oracle said most salespeople would rather clean toilets than update the CRM. Only the ones you want to keep!

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Apr 07 – Customer Success Jobs

SmartKarrot

This covers CRM track-and-react reporting. Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers. A thorough knowledge of how to use the features and procedures of CRM.

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Apr 07 – Customer Success Jobs

SmartKarrot

This covers CRM track-and-react reporting. Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers. A thorough knowledge of how to use the features and procedures of CRM.

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Your CRM Wasn’t Built for Key Account Management. See Why.

Revegy

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Empowers account managers to drive key account growth.