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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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How to Build a Land and Expand Strategy

ProlifIQ

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach.

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How to Sell Customer Success Software to the C-Suite: A Guide for Customer Success Leaders

SmartKarrot

If you are a customer success leader who’s being forced to use a sales tool that wasn’t built for you in the first place, we get you. In this blog, we will see why C-Suite Selling is important. how to sell your customer success tool to them. In this blog, we will see why C-Suite Selling is important.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

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Expansion Revenue Management: The Final Frontier for Mature Customer Success / Account Management Teams

SmartKarrot

The primary objective of a CSM (Customer Success Manager) is to promote and demonstrate value to its clients continuously. However, many companies have different strategies and approaches when it comes to who should own/lead account expansion and how involved CSMs should be. Customer Success.

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What Is the LAMP Process? How Do You Manage Large Accounts?

SmartKarrot

Now, when setting goals, it is important that priority has to be given to the goals that are most profitable to the account. These decisions should also be made using the account data, and the most valuable, meaningful ones should be made. Benefits that you can derive from LAMP: Large Account Management Process.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. Do we have plans in place? Jenny 02:43.