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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

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5 Obstacles to Successful Key Account Growth

Revegy

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

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Account Growth Strategy

ProlifIQ

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

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Account Management Must Include Adding Value

SalesPop

It has prioritized lead and opportunity management over account management. This emphasis was echoed in nearly all CRM systems, and we at Pipeliner CRM fell into the same trap for a long time. RAIN Group, White Paper Competencies of Strategic Account Managers. Need from CRM.

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Key account management strategy: Setting things in motion

PandaDoc

Maintaining a partnership that prioritizes your clients’ best interests increases the chances of keeping your top accounts satisfied, and KAM programs are fundamental to ensuring customer satisfaction among key clients. You may then follow up on these referrals with an outbound prospecting strategy to secure additional accounts.

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How to Supercharge Your Account Planning

Janek Performance Group: Account Planning

As such, they often prioritize new accounts. Here, 72 percent of respondents said that account planning increased their understanding of their clients’ business. However, it’s easy to take established accounts for granted. It can be difficult for reps to prioritize their time.

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B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Opportunities rarely get created in the CRM for this stream of revenue. This stream is also the biggest contributor for the account growth. Each type of revenue stream requires different teams and different aspects of sales and marketing to be prioritized. The approach to each of these revenue streams is different.

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