Account Management Article Co-Creation Customer Value 
Strategic Account Management Association
OCTOBER 26, 2021
The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back-room player. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability.
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.
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Cosawi
DECEMBER 28, 2021
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability.
Account Manager Tips
JULY 6, 2022
20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. Where to find it : Apple Podcasts | Google Podcasts | Spotify | Stitcher How do you define value? We hear the word "value" all the time. Don’t waste time on the wrong accounts.
SBI
NOVEMBER 7, 2019
Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels. Doug Winter, Seismic co-founder and CEO. Public Relations Manager, Seismic. Blog Article.
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