Jermaine Edwards

MARCH 17, 2020

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Strategic Account Management Association

SEPTEMBER 11, 2020

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. The Customer Life Cycle: From Awareness to Advocacy.

CXM 520

CXM Account Management Customer Experience Management 520

SmartKarrot

MARCH 8, 2022

She has also hosted the very successful Customer Success Podcast and written the informative book called ‘The Customer Success Economy.’ Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Amarachi Ogueji. Bhavika Kochhar. Catherine Blackmore.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21