article thumbnail

?Mastering competing demands in strategic account management by embracing paradoxical thinking??

Strategic Account Management Association

By Javier Marcos, PhD, Director, Key Account Management Forum Strategic account managers face increasing pressure from their strategic customers in the form of enhanced quality of service expectations, growing product requirements and further customization of their offers, amongst others.

article thumbnail

Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

Only around 60 percent of account managers are making quota, per HBR. Senior management needs to see fast results, especially in a recession. The challenge becomes how to decide which opportunities that account managers bring forward should be pursued. Don’t salespeople and account managers deserve the same?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program

Strategic Account Management Association

The post Sustaining profitability: Measuring and quantifying the ROI or a strategic account management program appeared first on Strategic Account Management Association blog.

article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Since the launch of our GAM program, the designated global accounts have expressed their recognition of improved strategic alignment and material change in their relationships and confidence in AVI-SPL as a trusted provider invested in their success. A New Enterprise Account Management (EAM) Program.

article thumbnail

8 Key Account Management Skills in Demand Right Now

Account Manager Tips

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. All this talk about the digital economy. I sure was. But fear not.

article thumbnail

Effective Account Management Strategies

Arpedio

In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.