B2B Revenue and the (Ir)relevance of the Funnel
DemandFarm
MAY 12, 2023
This is different from renewal revenue in the sense that product/services have to be delivered to realize the revenue. Opportunities rarely get created in the CRM for this stream of revenue. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships.
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