Account Management, Global Accounts, Sales Environment and Stakeholders

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

How complex is your complex sale? An analogy with Judo belts

KAM With Passion

MARCH 28, 2022

A flexible and smart usage of the concept or Buying Centre can well cover most purchase (and sale) situations where a single organisation is involved on the buy side. The situation described above is an emblematic complex sales situation mostly for three reasons. The presence of impacted stakeholders outside the buying organistation.

Procurement

Procurement Stakeholders CRM Government

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

How complex is your complex sale? An analogy with Judo belts

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