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Account Planning Best Practices with Nigel Cullington’s Expertise

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. This means having a defined sales process. Can we compete and win that deal?

Account Planning 195
Account Planning Account marketing Innovation Marketing 195
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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

SEPTEMBER 21, 2023

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. This means having a defined sales process. Can we compete and win that deal?

Software 221
Software Software Account Planning Account marketing 221
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