Account marketing, Acquisition, Client Relationships and Decision-making

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Account marketing

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Decision-making

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Can also look at companies in a particular sector (e.g.

Key Account Management

Key Account Management Account Management Management Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service?

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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