Remove Account marketing Remove Article Remove Blog Remove Cybersecurity
article thumbnail

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

article thumbnail

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients. Interestingly on the day of the workshop, there was an article Brag like an American to get ahead at work, British told | News | The Times.

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.