Remove Account marketing Remove Artificial Intelligence Remove Business Planning Remove Digitalization
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf See also integrated-business-planning-oct12.pdf There was also much debate about the use of artificial intelligence (AI). 46% Yes 8% No – but marketing part of degree 46% No Have you completed a marketing audit for your firm/team?

Marketing 130
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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.