Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing
Red Star Kim
OCTOBER 17, 2022
Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines.
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