Remove Account marketing Remove B2B Remove Digitalization Remove Remote Working
article thumbnail

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? How should firms identify their strategic accounts? Nexl One law firm delegate reported that her firm had started using this system.