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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. But for the structured thought it demands, and the ease with which it can be shared and edited, the written word is made for remote work”. Book review of Hypnotic writing by Joe Vitale (kimtasso.com).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? How should firms identify their strategic accounts? Nexl One law firm delegate reported that her firm had started using this system.