Account marketing and B2B - Strategic Accounts Today

Revenue Team – It Takes a Village to Close a Deal

Upland

APRIL 5, 2023

Those sellers are quickly seeing the rug pulled out from under their feet as buyers are looking for the human touch to help guide them through big B2B purchases. This includes, primarily, people in marketing, sales, and customer success teams. We’ve seen the era of lone wolf sellers come and go. Do You Need a Revenue Team?

Account Planning

Account Planning Customer Success B2B Decision-making

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m Over past two years, firm enjoyed 25.3% increase in search traffic, attracting 16% more new visitors to its web site. impressions among 370,000 business people.

Marketing

Marketing Key Account Management Innovation Account Management

2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

OCTOBER 1, 2013

Executive marketing leaders need to push the debris aside. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sales resources can’t cover every account.

B2B

B2B Marketing Leadership Acquisition

How to Implement Account Based Marketing

SBI Growth

DECEMBER 17, 2016

Today’s topic is how to execute Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to.

Marketing

Marketing Account marketing B2B

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media

Media Marketing B2C Stakeholders

Replace Leads with Opportunities for the Sales Team Through ABM

SBI Growth

FEBRUARY 14, 2017

Today’s show demonstrates how to replace leads with opportunities for the sales team through Account Based Marketing. While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow-along, download our 10th annual workbook, How to Make.

Account marketing

Account marketing B2B Sales Marketing

Key takeaways from SAMA’s Annual Conference

Arpedio

MAY 30, 2022

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Excerpt from the McKinsey 2021 B2B Pulse Survey. Takeaway #2 - We are Storytellers. Start free trial. Start free trial.

Digital Transformation

Digital Transformation Account Management B2B Advertising

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Nexis – LexisNexis UK Business Solutions This post includes a list of research agencies and consultancies specialising in professional services Client satisfaction benchmarks – How do you measure up?

Key Account Management

Key Account Management Account Management Management Client Relationships

What Are the Different Levels of Account Based Marketing?

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing

Marketing B2B Client Relationships Organization

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. Book review – Peter Frederick’s “Persuasive writing” (kimtasso.com). Book review of Hypnotic writing by Joe Vitale (kimtasso.com). This leverages the recency effect.

Remote Working

Remote Working Communication Internet Decision-making

Account Planning Template

ProlifIQ

MARCH 30, 2023

Account Planning Template for B2B Sales Teams You can steal the key account plan template we use with customers here. We’ll cover each part including: Business Overview Objectives & goals Relationship Mapping White Space (Expansion) Action Introduction: What is Account Planning?

Account Planning

Account Planning Key Account Management Account Management Stakeholders

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

In the current economic climate, where acquiring new customers may be challenging, organizations are recognizing the importance of nurturing existing accounts.” The right combination of the two represents the sweet spot that marketing leaders are seeking as they strive to do more with less.

Marketing

Marketing Advertising Co-Creation Digitalization

How To Fix Your Marketing Structure Problems

SBI Growth

MAY 1, 2013

We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. Marketing Operations. Product Marketing. Loyalty Marketing.

Marketing

Marketing Account marketing Leadership Sales Leadership

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

Leadership

Leadership Management Stakeholders Communication

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

Many related to the differences in strategy between marketing property advisory services and marketing properties (i.e. Professional services marketing is somewhat different to property marketing. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

5 ways to tell when you should use lead generation or sales prospecting

PandaDoc

JUNE 21, 2021

Businesses – especially those involved in B2B sales – do this to find new prospects and customers that they can drive down the sales funnel. It doesn’t matter whether you operate in a B2B or B2C market. Fresh tips to handle B2B lead generation using live chat. Marketing is a form of lead gen. It sounds easy, right?

Sales

Sales Decision-making Small Business Meetings

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Is ABM Worth the Time, Money, and Effort?

SBI Growth

OCTOBER 26, 2016

SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.

Marketing

Marketing Sales Account marketing B2B

Strategic Accounts Today

Revenue Team – It Takes a Village to Close a Deal

Case studies: Marketing and Business Development at law and accounting firms

Trending Sources

2014 Planning Metrics for B2B Marketing Leaders

How to Implement Account Based Marketing

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Replace Leads with Opportunities for the Sales Team Through ABM

Key takeaways from SAMA’s Annual Conference

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

What Are the Different Levels of Account Based Marketing?

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Account Planning Template

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

How To Fix Your Marketing Structure Problems

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

5 ways to tell when you should use lead generation or sales prospecting

Proactive marketing and business development executives – CRM, internal engagement and career insights

Is ABM Worth the Time, Money, and Effort?

Stay Connected