SBI Growth
OCTOBER 1, 2013
Executive marketing leaders need to push the debris aside. Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). Sales resources can’t cover every account.
Red Star Kim
JUNE 15, 2023
Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Red Star Kim
APRIL 12, 2023
I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.
Arpedio
MAY 30, 2022
And, lastly, ultimately, the role of the SAM is critical in ensuring those strategic accounts are properly supported throughout the buyer journey, from acquisition all the way to advocacy. The future for SAM leaders and their programs is connecting Account Based Selling (ABS) to Account Based Marketing (ABM).
Strategic Communications
OCTOBER 3, 2023
In the current economic climate, where acquiring new customers may be challenging, organizations are recognizing the importance of nurturing existing accounts.” While every marketer knows the adage that it’s cheaper to keep a current customer than acquire a new one, there is always something more exciting about chasing acquisition,” she says.
Expert insights. Personalized for you.
132 
Let's personalize your content