Account marketing, Acquisition, B2B and Client Relationships

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Account marketing

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Can also look at companies in a particular sector (e.g.

Key Account Management

Key Account Management Account Management Management Client Relationships

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media

Media Marketing B2C Stakeholders

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

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