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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Includes IPOs, acquisitions, grants, accelerators and news. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

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A Comprehensive Guide to Relationship Management

DemandFarm

Let’s look at an example, Salesforce is known for its customer relationship management (CRM) software but also its relationship management with corporate clients. Salesforce excels in B2B relationship management by providing highly customizable solutions that cater specifically to the business needs of its clients.

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Revegy Reimagines Collaboration and Whitespace Mapping

SBI

Using Contacts+ data, users can identify colleagues with more established relationships and request valuable introductions to targeted key stakeholders. Contacts+ is a unique intelligence feature that allows users to assess their client relationships and make faster, more strategic connections,” explains Anne Kimsey, VP of Product Management.

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Should You Outsource Your Customer Success? All You Need to Know

SmartKarrot

This happens only when you have a long and fruitful relationship with your clients. Relationships develop between individuals. Hence, to retain your customers for long, you need to retain the individual who is developing that relationship on your behalf. But think long-term. If not outsourcing then what?

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. Amarachi Ogueji. Daphne Lopes. Melinda Gonzalez. Rachel Provan.

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Revealed: 6 Account Management Best Practices for B2B Companies!

SmartKarrot

However, far too often, companies do not have a set process in place for developing these crucial client relationships. Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. 6 Account Management Best Practices for B2B Companies!