Remove Acquisition Remove B2B Remove Client Relationships Remove Co-Creation
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Includes IPOs, acquisitions, grants, accelerators and news. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. In turn, Diana helps her clients’ businesses grow.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. A CRM provides a flexible way to track and view all of your business relationships. No one doubts that.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.