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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Includes IPOs, acquisitions, grants, accelerators and news. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. A CRM provides a flexible way to track and view all of your business relationships. No one doubts that.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. In turn, Diana helps her clients’ businesses grow. Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.