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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Includes IPOs, acquisitions, grants, accelerators and news. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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Account Executive vs Account Manager: Key Differences

Arpedio

These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on client relationship management. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals.

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Account Management vs Sales: Understanding the Differences

Arpedio

Understanding the nuances between account management and sales can help businesses optimize their strategies and ensure long-term client relationships. While sales teams focus on closing deals and acquiring new customers, account management takes a more holistic approach by nurturing and maintaining existing client relationships.

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How to Manage a Sales Pipeline for a Startup

Nutshell

Typical sales pipeline stages include prospecting, qualifying, building client relationships, and closing. It defines the actions that sales reps should take that are relevant to where the lead is in their journey to facilitate the sales process. Why is a sales pipeline important for a startup?

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Account Management vs Customer Success Explained

Arpedio

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

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8 KPIs Every Sales Manager Should Measure in 2018

Hubspot Sales

Client Acquisition Rates. Existing Client Engagement. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. KPIs for Sales Managers. New Leads/Opportunities. Sales Volume by Location. Competitor Pricing. Employee Satisfaction. Upsell/Cross-Sell Rates.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service?

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