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Explosion in Remote Work Further Blurs Boundaries Between B2B and B2C Marketing – Here’s How to Adapt

Customer Think

Like many of you reading this, my company decided to go fully remote in March 2020, thinking it was a temporary safety precaution – not a work and office culture-shifting moment. While we’ve come a long way on the road back to normalcy and AnalyticsIQ’s offices are open, our employees were given the choice, and […].

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New Rules for B2B Partnerships

CoSell

In a recent Accenture report, B2B companies are taking steps to transform their partnership models. It’s become clear that the success of B2B companies is tightly interwoven with their channel partners. They were rethinking the entire pattern and perception about remote working. And they didn’t stop there. It’s a win-win.

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10 Real-Life Examples of How B2B Companies Can Build their Email Lists

SuperOffice

If this doesn’t sound convincing enough, let’s have a look at the B2B customer journey. The B2B customer journey usually includes more touchpoints than the B2C one. Enter “B2B email list” in the search bar, and eight out of ten results will be offering to sell you the highest quality B2B email marketing lists.

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Get Uncomfortable: Relationship Advice From A B2B Customer Experience Company

Deep Insight

Get Uncomfortable: Relationship Advice From A B2B Customer Experience Company. This often-repeated mantra remains a key principle of CX in both Consumer and B2B companies. The benefits of being close to your customers are enormous, yet why do so many B2B companies struggle to do it? October 21, 2022. Shane O Regan.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

Whereas before offering things like free lunches, and trendy, downtown office spaces where employers could ensure the brightest minds worked for them, today, that dichotomy has entirely been flipped on its head. However, the transactional sale is quickly becoming outdated.

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How to Achieve Revenue Recovery for B2B Sales

Hubspot Sales

This includes adopting practices such as sustainable remote work strategies for the health and safety of your employees. The B2B decision-maker pulse survey found that digitally-enabled sales interactions are currently twice as important as traditional sales conversations.

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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. But for the structured thought it demands, and the ease with which it can be shared and edited, the written word is made for remote work”. Book review of Hypnotic writing by Joe Vitale (kimtasso.com).