Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. One tip I gleaned from the marvellous B2B copywriter Carole Seawert – use the word you wish to emphasise at the sentence end. What is curiosity and why is it important in business relationships? Video) (kimtasso.com). Hooks appear in headlines.

Remote Working 130

Remote Working Communication Internet Decision-making 130

Zendesk

NOVEMBER 4, 2021

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

Digital Transformation 52

Digital Transformation Digitalization CRM eCommerce 52

Hubspot Sales

JULY 10, 2020

For B2B brands, connecting on a personal level is crucial to turn prospects into clients. For a skillful B2B salesperson, speaking directly to a roomful of people is a goldmine for lead generation. There are many reasons you might have to cancel your upcoming B2B events. You might also wish to arrange digital breakout sessions.

B2B 104

B2B Sales Media Meetings 104

Strategic Communications

SEPTEMBER 28, 2021

Man Working From Home Having Online Group Videoconference On Laptop. Over the past several months I’ve been very interested, even excited, to see how well the forced experiment with remote work has evolved. Since 2008 I’ve been working remotely. The “Big Lie” About Managing Remote Workers.

Remote Working 64

Remote Working Management Communication Publishing 64

Strategic Communications

MARCH 17, 2022

I have been interested in remote work for a number of years. Once the pandemic emerged and so many companies rapidly shifted to remote or hybrid work models, I proposed an update of that book to my publisher. Managing Remote Staff, (Self-Counsel Press, 2020) was the result. Remote Work Becomes Mainstream.

Remote Working 52

Remote Working Publishing Communication Construction 52

SmartKarrot

MAY 19, 2023

Introduction: The Rise of Remote Work in the Marketing Industry The marketing industry has seen a significant change in the way work is done in recent years, with the rise of remote work, also known as working from home or telecommuting. What are the Key Challenges of Remote Work for Marketing Teams?

Remote Working 10

Remote Working Marketing Brainstorming Communication 10

SmartKarrot

MAY 19, 2023

Introduction: The Rise of Remote Work in the Marketing Industry The marketing industry has seen a significant change in the way work is done in recent years, with the rise of remote work, also known as working from home or telecommuting. What are the Key Challenges of Remote Work for Marketing Teams?

Remote Working 10

Remote Working Marketing Brainstorming Communication 10

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Nexl One law firm delegate reported that her firm had started using this system. Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SmartKarrot

MAY 19, 2023

As customer service increasingly shifts to digital interactions, many businesses are turning to ChatGPT for help. The COVID-19 pandemic has further accelerated this trend, forcing organizations to adapt to new ways of working and communicating. Like what you are reading?

Remote Working 10

Remote Working Artificial Intelligence Brainstorming Facilitation 10

SmartKarrot

MAY 19, 2023

As customer service increasingly shifts to digital interactions, many businesses are turning to ChatGPT for help. The COVID-19 pandemic has further accelerated this trend, forcing organizations to adapt to new ways of working and communicating. Like what you are reading?

Remote Working 10

Remote Working Artificial Intelligence Brainstorming Facilitation 10

SBI Growth

FEBRUARY 11, 2021

Sellers are growing accustomed to the remote working environment, and the top players have quickly transformed their workflows to accompany the rapid. As 2020 is finally in the rear-view mirror, the workplace as we have known it looks drastically different.

Organization 143

Organization Remote Working Sales B2B 143

Hubspot Sales

MAY 25, 2020

No industry has been untouched, and for B2B salespeople it’s becoming increasingly difficult to connect with prospects. As the nature of work shifts, economic repercussions impact businesses, and large gatherings of people are limited, salespeople must find new avenues for building genuine relationships. Try your best not to panic.

Digitalization 106

Digitalization CRM B2B Software 106

Chally

MARCH 4, 2021

Research shows that 65% of business-to-business (B2B) salespeople report losing deals due to the onset of the pandemic[1]. Since the beginning of the pandemic, B2B sales opportunities have decreased 73%[2]; and closing sales opportunities has grown increasingly tough. COVID-19 has forced businesses to change their approach to sales.

Virtual Selling 52

Virtual Selling Remote Working Onboarding B2B 52

Showpad

JUNE 14, 2021

With a restarting economy, many B2B go-to-market teams are at risk of being left behind as competitors lean in strongly to digitally transformative selling and buying strategies. Old school personal relationship selling no longer works. B2B buyers are used to conducting easy B2C transactions in their own lives.

Meetings 59

Meetings B2C Stakeholders B2B 59

SmartKarrot

APRIL 29, 2022

Metaverse is when virtual reality is combined with the physical and digital world. Metaverse is a digital world that has everything in real life- workspaces, shopping centers, leisure centers, meeting spaces, and more. The advent of the metaverse is especially relevant for digital marketing. Metaverse for B2B Marketing.

B2B 10

B2B Marketing Logistics Advertising 10

CoSell

APRIL 13, 2021

More and more people and companies are seeing the value of remote working. David Cook, anthropologist and remote-work expert, refers to the change created by COVID-19 as “the biggest remote work experiment in history.” Remote working is no longer the exclusive domain of digital nomads.

Remote Working 52

Remote Working e-Learning Sales Digitalization 52

Strategic Communications

AUGUST 22, 2023

The bottom line is that you want to have confidence that the individual can do the type of work you’re looking for and that they’ve done it successfully for others. Ask for Work Samples Casey Jones is founder and head of marketing and finance at CJ&CO, a digital marketing company.

Digitalization 52

Digitalization Finance Communication Publishing 52

Insightly

JUNE 13, 2023

If you’ve spent your career in B2B, you may also want to try B2C, or vice versa. When you move to a new company, you can guarantee that you’ll grow by learning how to work with new and different people. If you’ve spent a few years marketing to healthcare, for example, you might want to try your hand at marketing to software developers.

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Showpad

APRIL 2, 2021

However, the pandemic may have simply accelerated an already growing trend toward remote work. Regardless of the origins behind this shift, remote selling is likely here to stay. To get you on the right foot as you build out new plans for virtual sales coaching, we’ve put together a practical Remote Selling Resource Hub.

Remote Working 52

Remote Working Onboarding Sales Logistics 52

Zendesk

APRIL 15, 2022

B2B sellers, however, should call prospective buyers directly. percent of their B2B buyers from LinkedIn, 12.7 With more resources for remote work than ever before, mastering emails is a great way to boost your team’s sales performance. Traditional in-person B2B sales have plummeted by 52 percent since COVID-19.

Sales 52

Sales Sales Technology CRM Remote Working 52

Showpad

JUNE 8, 2020

Working with multiple departments to create customer-facing content and ensuring it’s getting the job done is nothing new, but product marketers must now do so while facing the obstacles inherent in remote work: restricted collaboration, diminished productivity and increased uncertainty. The possibilities of sales enablement.

Marketing 52

Marketing Value Proposition Digital Transformation Sales 52

SmartKarrot

SEPTEMBER 24, 2021

The COVID-19 pandemic has taken its toll on the B2B customer experience. Due to this “new normal” in the B2B environment, the focus now is more on interactions with social distancing and reliance on technology. So, now the real deal is, “Do B2B organizations have it in them to change their strategies in the post-COVID world?”

Customer Experience 11

Customer Experience B2B Supply Chain eCommerce 11

Strategic Communications

MARCH 21, 2022

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Direct Mail in the Digital Age.

Publishing 52

Publishing Digitalization Communication Media 52

Showpad

MARCH 17, 2020

While there was a time when working remotely was the sole domain of field sales representatives, it’s become the new normal for sellers of all types. When in-person interactions aren’t an option, remote sellers need every edge they can get to articulate unique value and present themselves as trusted partners.

Sales 80

Sales Prioritization Remote Working Decision-making 80

MDI Training

SEPTEMBER 20, 2022

Aline joined MDI in 2020 as a Marketing Manager with over 10 years of B2B marketing experience. Aline is a strong marketing all-rounder with a passion for leadership development, digital transformation and event organisation. In this article, Aline shares her personal experiences and some “Third Place Working” learnings.

Digital Transformation 52

Digital Transformation Leadership Internet Digitalization 52

Strategic Communications

MAY 28, 2021

Last year I updated that book as the concept of remote work, or telecommuting, really took off during the pandemic. Suddenly employers realize that yes, they can effectively manage remote workers. It’s a trend that is likely to continue long past the pandemic. Get in touch!

Remote Working 52

Remote Working Publishing Finance Advertising 52

Hubspot Sales

MARCH 18, 2020

In addition to improving efficiency, automation can help employees transition to remote working conditions more smoothly. With working automations in place, both managers and employees can be assured that their processes are still running smoothly, even when face-to-face interactions are limited. Best for: Lead generation.

Sales 93

Sales Remote Working CRM B2B 93

CoSell

MAY 20, 2021

There is a long-standing belief that things can go along as they always have…and it will work to view these two departments as solo operators. But we live in a digital business world. Our interactions are occurring in digital reality and everyone is included. That may have been acceptable in the past.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

Nutshell

APRIL 28, 2020

Last year, remote work was a growing trend. As the COVID-19 pandemic continues to sweep across the globe, professionals in nearly every industry have been forced to work from home in order to follow social distancing best practices. Fortunately, there are a few things you can do to ease your transition into remote work.

Remote Working 121

Remote Working Sales Software Software 121

Insightly

MAY 28, 2021

I loved this work, but I felt like I had only seen one corner of the digital marketing career. If you’ve spent your career in B2B, you may also want to try B2C, or vice versa. Advancing your career can sometimes mean shaking up your work environment. How to approach digital transformation in the new normal.

Marketing 52

Marketing Digital Transformation Remote Working Decision-making 52

Blue Canyon Partners

JUNE 5, 2020

How will the ecosystem (competitors, channels, partners, digital) evolve? Work-on-the-Edge: The work-from-home trend is obvious – decentralize the office workforce to a distributed, safer, healthier environment. Remote work capabilities reach well beyond the traditional home office paradigm. Anticipate. Accelerate.

Suppliers 52

Suppliers Manufacturing Healthcare Remote Working 52

Blue Canyon Partners

JUNE 5, 2020

How will the ecosystem (competitors, channels, partners, digital) evolve? Work-on-the-Edge: The work-from-home trend is obvious – decentralize the office workforce to a distributed, safer, healthier environment. Remote work capabilities reach well beyond the traditional home office paradigm. Anticipate. Accelerate.

Suppliers 52

Suppliers Manufacturing Healthcare Remote Working 52

Nutshell

JULY 17, 2020

One of the best ways to improve the quality of your B2B leads is to align sales and marketing teams on what a qualified lead really is, how quality should be measured, and what both departments should do to continue nurturing the relationship. 16 sales process templates for B2B pipelines. Improving Lead Quality. FREE DOWNLOAD.

Software 71

Software Software Marketing Sales 71

Red Star Kim

DECEMBER 9, 2022

This thought leadership campaign for Arcadis hit the headlines in November 2022 when it won an award for Best International Campaign in the B2B Awards. The supporting B2B email campaign achieved an impressive engagement rate of 17.4%, engaging almost 2,000 new corporate prospects. The campaign.

Leadership 26

Leadership Marketing Future of Work Profitability 26

SmartKarrot

MARCH 10, 2022

Customer experience is growing as a requisite in the digital world. Secure and speedy connections, workplace information access, and data security are some aspects that CIOs need to deal with in today’s remote work culture. Today there is a need for digital adoption by CIOs in B2B SaaS companies. .

Customer Experience 11

Customer Experience Remote Working Digitalization B2B 11

SmartKarrot

APRIL 14, 2023

Whether you’re managing a remote team, navigating digital transformation, or resolving conflicts, it’s important to have the skills and knowledge to tackle these challenges head-on. Managing Remote Teams One of the most common challenges facing managers today is managing remote teams. Ascertain them now.

Digital Transformation 10

Digital Transformation Management Remote Working Leadership 10

SBI

JUNE 25, 2020

Buyers must also find ways to be sensitive and supportive in today’s remote work environment. The B2B sales process has shifted significantly in recent years due to the amount of information and data available to both buyers and sellers.

Digital Transformation 48

Digital Transformation Banking Remote Working Sales Environment 48