The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Another aspect of the culture shock is that in professional services we refer to clients rather than customers.
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