The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively?
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