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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Political Shifts more regularly than usual International uncertainty Prospect of a General Election Economic Recession and how it will affect things Things now slowing down after Covid Reduced investment Inflation Lower business and consumer confidence Return to offices and changes in property and employment trends Technological Social media – (..)

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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients. Another firm mentioned that they operated a series of book clubs where people from different departments came together regularly. This supported mutual knowledge of their professional work.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books. During Covid there was an increase in sending items such as drinks and food to engage clients during online events. However, there were concerns now that any such items must be sensitive to climate concerns (ESG).