article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf 53% Legal 13% Accountancy, insolvency, actuaries 13% Property/engineering 7% Consulting 13% Other (financial services) How would you rate your experience in strategy? 20% None 33% A little 33% Average 13% A lot 0% A huge amount Which topic is of most interest to you?

Marketing 130
article thumbnail

Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. And co-create a plan. Why do you need a business plan?