Account marketing, Client Relationships, Profitability and Value Proposition

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Develop Employer Value Propositions (EVPs).

Value Proposition

Value Proposition Procurement Innovation Leadership

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management

Key Account Management Account Management Management Client Relationships

Strategic Accounts Today

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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