Account marketing Communication Digitalization Emotional Intelligence 
Red Star Kim
FEBRUARY 14, 2023
This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development.
Red Star Kim
OCTOBER 16, 2023
While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”. This had been exacerbated by Covid and working from home practices. Referrer management activities were varied and sometimes creative.
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Red Star Kim
DECEMBER 5, 2023
Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.
Red Star Kim
MARCH 7, 2023
Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.
Red Star Kim
DECEMBER 19, 2023
The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.
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