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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. But it’s important to ensure there’s a holistic overview from a marketing perspective”. Top-down or Bottom-Up Strategy? Category — Project for Public Spaces (pps.org).

Marketing 130
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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. The four pillars for strategic growth: Smart growth that’s good for business A Local Government team was formed in June 2023. The firm achieved 11% growth (year end April) taking revenue to £56 million.

Marketing 130
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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 3.