Account marketing Finance Innovation Value Proposition 
Flevy
MARCH 20, 2024
Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers.
Red Star Kim
MARCH 6, 2023
We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc.
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