ProlifIQ
MARCH 30, 2023
Relationship Mapping It’s very difficult to retain and grow key accounts if you don’t understand “who is who” within your clients. Key account planning drives the sales and support teams to document the stakeholders you will be working with. FAQ How do you write account plans?
SBI Growth
MAY 1, 2013
We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support. At this point sales sees no value in marketing and why would they?
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