Red Star Kim

DECEMBER 18, 2023

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

FEBRUARY 14, 2023

To better influence senior stakeholders and also support junior levels coming through How are M&BD roles changing? What do fee-earners expect from M&BD? Psychological safety and the importance of this in projects (see A general law of interpersonal relationships?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

APRIL 12, 2023

I’ve found some fee-earners don’t contribute to the smaller projects which subsequently slows the larger project down There are focused workshops on achieving buy-in and stakeholder management. Would you say the type of strategic device matters and are they for specific things or can you choose any?

Media 130

Media Marketing B2C Stakeholders 130

ProlifIQ

MARCH 30, 2023

Relationship Mapping It’s very difficult to retain and grow key accounts if you don’t understand “who is who” within your clients. Key account planning drives the sales and support teams to document the stakeholders you will be working with. FAQ How do you write account plans?

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98

Red Star Kim

MARCH 6, 2023

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Arpedio

FEBRUARY 26, 2024

Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Multi-Channel Engagement Implement a multi-channel approach to engage with key stakeholders across various platforms, including email, social media, and targeted advertising.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

NOVEMBER 18, 2022

He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. It was fascinating to hear a procurement expert talking so passionately about the need for strong relationships. He surprised us with: “Procurement hates tendering as they are busy so sole sourcing is attractive”.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130