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Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Management Strategy.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. Due to their sponsorship interest, and both positive and negative influence, it is wise to have a stakeholder plan in place.