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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot Sales

They’d be wise to identify and target these brand-name companies with a bespoke account strategy. With this strategy, buyers can make decisions even faster because they are able to be educated by sales teams as well as branded content. Mark the companies associated with the largest active deals as target accounts.

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Transformation through Agile Leadership

Cosawi

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

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What To Consider When Creating Goals For Your Sales Team

Brooks Group

One of the greatest inspection points is looking at the execution of an account plan. What did the rep plan for an opportunity or account, and what actually happened? Plans will sometimes be fluid, but that’s a good thing. You can schedule a follow-up time for any necessary account strategy. .

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Top 20 Account Management Influencers 2023

SmartKarrot

Richardson introduces its training program named Richardson’s Prosperous Account Strategy Training Program which helps sales teams grow their key accounts. His extensive knowledge and passion in the key account management area make him an essential figure to follow in the field of account management.