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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. How to identify key accounts Let's keep this simple. Click to Tweet.

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The Sliding Scale of Sales Transformation

Mike Kunkle

This includes an understanding of processes, political savvy, culture, collaboration, consensus building, and the ability to execute on all the above plans effectively. How to plan and organize effectively. Value Creation. Strategic Account Management. Account Planning. Part of Strategic Account Management.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

So in the B2B world, 70% of your revenue every year comes from existing customers, only 30% comes with new customers. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. Some of that is the templates on building engagement plans or account plans.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Headcount exceeds 800 across 12 offices.