KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies. What is your KAM Competencies Reference F ramework?

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

KAM With Passion

FEBRUARY 22, 2021

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Cosawi

DECEMBER 28, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Dominique Co?te? What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52