Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. These cover general business acumen as well as sales and negotiation skills and competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Arpedio

MARCH 27, 2023

This article will unpack everything sales leaders and sales reps need to know about sales pipeline management. Value Proposition 4. Negotiation/Review 8. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis. Table of Contents 1.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

This article will unpack everything sales leaders and sales reps need to know about sales pipeline management. Value Proposition 4. Negotiation/Review 8. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis. Table of Contents 1.

Software 52

Software Software Management Sales 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

SBI

NOVEMBER 7, 2019

Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Blog Article. Blog Article. A well-presented value. Blog Article. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20