Strategic Account Management Association

OCTOBER 26, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. We need to consider the person’s willingness and personality fit with the customer account. Number two: The SAM needs to be part of the executive sponsor selection and be comfortable with the selected sponsor. What’s next

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Account Management Skills

AUGUST 24, 2021

So think strategically about the customer, which can also mean that we are building account plans, for example, we’re looking at the org chart to understand who’s who are the relationship map, who’s who within the organisation. Some of that is the templates on building engagement plans or account plans.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Account Planning. Account Planning. Blog Article.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20