Account Manager Tips

MARCH 23, 2021

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? High dependency means key.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

JUNE 29, 2021

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Don't get too comfortable.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. Before we get to that, let me explain how key account management became a business strategy. Key account managers kept them. But that's not all.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Brightbridge Consulting

AUGUST 5, 2021

We are supporting the development of various activities through The Association for Key Account Management and Technological University Dublin, supported by Pfizer. We now look forward to booked engagements with the development of leadership and furtherance of account plans this Autumn. The post Meeting up?

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Failure to identify, assess and manage stakeholder risks. Failure to communicate with stakeholders for change management. COMMUNICATE.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130