Remove Account Planning Remove Construction Remove Key Account Management Remove Suppliers
article thumbnail

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.

article thumbnail

The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. Constructive customer participation. You need a long term planning horizon for co-creation. And to stay on track, you need account planning and coordination processes in place. The KAM Club.