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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Benefits of Digital Key Account Management for Large Businesses

DemandFarm

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

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Why Key Account Management Should Be a Priority

ProlifIQ

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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8 Key Account Management Processes for Sustainable Business Growth

SmartKarrot

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Strategic Account Management

ProlifIQ

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. But these should be tailored to the unique needs of each account.

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Mar 15 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Houston, TX, United States (Remote) Organization: Innovapptive Inc As a Director of Customer Success, you’ll ensure great client happiness, adoption improvements, retention, and expansion, you should lead and manage the customer success team of strategic accounts.

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Breaking the Ice with Customers in the Winter ‘21 Release

ProlifIQ

Powered by Salesforce Experience Cloud, the new Community provides Admins, sales, customer success, and marketing professionals a place to collaborate via Salesforce Trailhead as well as access product user training videos, and tap into a robust knowledge base to boost their performance and satisfaction with PROLIFIQ offerings.