10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids
Account Manager Tips
JUNE 29, 2021
Create a joint account plan well before the renewal date. How does their message and value proposition differ from yours? Include a SWOT analysis in your account plan. Your client's procurement team is involved 3 to 6 months before the end of the contract. Analyze the competition A word of caution.
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