Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Account Manager Tips

JUNE 29, 2021

Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value. Create a joint account plan well before the renewal date. Include a SWOT analysis in your account plan. Stakeholders value business improvement.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Jermaine Edwards

NOVEMBER 25, 2021

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. Due to their sponsorship interest, and both positive and negative influence, it is wise to have a stakeholder plan in place. What does this mean today? Here’s what the great R.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Arpedio

NOVEMBER 22, 2023

Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities. Business performance Measuring the impact of stakeholder engagement and mapping efforts on business outcomes, such as revenue growth, profitability, and market share.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52