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Four Common B2B Account Manager Mistakes

Sales Outcomes

If an account manager can extract the strategic thinking behind customer requests, they have a chance to present big ideas to deliver value. That helps the account manager shift from the vendor’s status to a trusted advisor. However, an outside-in account planning approach can drive more revenue and profit faster.

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Strategic Account Management

ProlifIQ

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. Strategic account management planning involves proactive and strategic thinking.