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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Deeper Understanding of Customer Needs and Objectives Understanding your customers is crucial at all stages of strategic account management. AI tools can efficiently drive customer profiling and facilitate a deeper understanding of prospects.

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

It also helps you facilitate consensus: You can identify potential blockers and address their concerns before they stop the deal in its tracks. Your CRM holds a wealth of information about your ideal customers. Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. Market share.