Jermaine Edwards

MAY 18, 2020

You might find my article on how to increase perceived value in your customer relationship helpful HERE. LAW THREE: You must know who your customer is trying to become. Very few ask the question before the customer comes on board “Where do our customers need to go next?” and “Where are we going?”.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

You might find my article on how to increase perceived value in your customer relationship helpful HERE. LAW THREE: You must know who your customer is trying to become. Very few ask the question before the customer comes on board “Where do our customers need to go next?” and “Where are we going?”.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52