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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Rather than put together a marketing campaign based on general insights, they map out the buying journey for this specific segment of investors.

Marketing 52
Marketing Suppliers Investors Account Planning 52
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

JUNE 7, 2023

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.” 1 firm in Ireland.

Artificial Intelligence 130
Artificial Intelligence Transportation Digital Transformation Innovation 130
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